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Conversion rate

What is the conversion rate?

The conversion rate measures how many people take a desired action (e.g., make a purchase, sign up for a newsletter, etc.) from the total number of people who visit a website or view an advertisement. It is typically expressed as a percentage.

What is a good conversion rate?

There is no single answer to this question. A “good” conversion rate depends on the context and the goals of the business. Generally speaking, a good conversion rate is higher than the industry average.

How to calculate the conversion rate?

The conversion rate is the ratio of the number of conversions (or desired outcomes) divided by the total number of visitors to a website. It is usually expressed as a percentage. To calculate the conversion rate, divide the number of desired outcomes (such as sales, signups, etc.) by the total number of visitors. The result is the conversion rate. For example, if 1,000 people visit your website and 20 of them make a purchase, the conversion rate would be 2%.

Conversion rate formula

Conversion rate is defined as the percentage of total visitors to a website that completes a desired goal (a conversion) out of the total number of visitors. The formula to calculate the conversion rate is:

Conversion Rate = (Number of Conversions / Total Number of Website Visitors) x 100

Why is the conversion rate important?

​​The conversion rate is an important metric because it measures the success of a business in converting visitors or leads into paying customers. A higher conversion rate indicates that a business is effectively reaching its target audience and converting them into customers, resulting in higher profits. Therefore, tracking and improving the conversion rate is essential for any business that wants to increase its revenue and grow.

How to improve the conversion rate

There is no one answer to this question, as there are many factors that can affect conversion rates. However, here are a few general tips on how to increase the conversion rate: 

1. Identify your target audience: The first step to improving your conversion rate is to identify your target audience. This will help you tailor your content to those who are most likely to make a purchase. Use engaging and relevant content to encourage people to stay on your site.

2. Optimize for mobile: Mobile optimization is essential for any website that wants to increase its conversion rate. Make sure your website is mobile-friendly, as this will improve the user experience and make it easier for customers to make purchases.

3. Offer incentives: Offering incentives such as discounts, free shipping, or special offers can be a great way to increase the conversion rate. Customers are more likely to make a purchase if they feel they are getting a good deal.

4. Make the checkout process easy: Make sure the checkout process is simple and easy. This will help reduce cart abandonment and encourage customers to complete purchases.

5. A/B testing: A/B testing can help you determine which version of your website or product page is more effective in converting visitors into customers. Test various website elements (such as headlines, images, etc.) to see what works best for your audience.

6. Use social proof: Incorporating social proof into your website can help boost conversions. Things like customer reviews, testimonials, and ratings can influence potential customers to make a purchase.

7. CTA: Use strong calls to action (CTAs) to encourage people to take the next step

8. Optimize for search engines: Make sure your website is optimized for search engines and easy to navigate.